Marketing Principles, Management and Strategy, Targeting, Segmentation, Pricing, 4P, SWOT, Promotion, Marketing Control
What you’ll learn
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Whats is Marketing Management nowadays
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The theory of Marketing Management
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Principles of marketing management effectiveness
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Target market analysis
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Segmentation and positioning
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Development of a marketing package
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Pricing
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Distribution and promotion
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Marketing Management and Сontrol
Course provided by: The Retail Banking School, Lisbon, Global Banking, Fintech and Business school.
Course Plan:
1. Introduction to Marketing Management
2. Principles of marketing management effectiveness
3. Target market analysis
4. Segmentation and positioning
5. Development of a marketing package
6. Pricing
7. Distribution and promotion
8. Marketing Management and Сontrol
Course Instructor: Zhansaya Berdikulova,
Regional Coordinator of the leadership development project in schools of Kazakhstan,
certified coach, leadership development coach
Master of Economic Sciences of M.Auezov South Kazakhstan University
A little about me:
My name is Zhansaya, but for you I’m just Saya
For the last 10 years, I have been teaching adults and children leadership, communication, conflict management, decision-making, planning – all the flexible skills necessary for life and work.
In addition, I teach trainers and teachers who further transfer this knowledge and skills. Higher economic education in the field of management and marketing helps me to lead leadership not only as a life skill, but also as a professional for becoming top managers and managers.
I wish you new knowledge and hope that the course will be useful and effective for you!
Let’s get started!
Linked Topics:
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Marketing Fundamentals
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Management Fundamentals
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Business Fundamentals
Course Details
- Language: #English
- Students: 20222
- Rating: 4.2 / 5.0
- Reviews: 285
- Category: #Marketing
- Published: 2023-03-10 07:36:18 UTC
- Price: €94.99
- Instructor: | | MTF Institute of Management, Technology and Finance | |
- Content: 2 total hours
- Articles: 0
- Downloadable Resources: 8
Coupon Details
- Coupon Code: 06725922314DE888FFD4
- Expire Time: 2024-02-06 20:55:00 UTC