The AI-Powered Digital Marketing & Digital Advertising Guide

Harnessing AI for Digital Mastery: From ChatGPT Copywriting to SEO, Google & Meta Ads, YouTube, Email Marketing & Beyond

Introducing the Future of Digital Marketing: AI-Powered Mastery

In a digital realm saturated with countless marketing courses, stand at the cusp of a revolutionary learning experience. Welcome to ‘The AI-Powered Digital Marketing & Digital Advertising Guide’ by Ing. Tomas Moravek, an award-winning digital marketing expert with a proven track record of enlightening over 900.000+ students.

What sets this course apart?

It’s not just another digital marketing tutorial. It’s a forward-thinking, AI-centric odyssey into the future of online marketing. While traditional courses might give you the basics, we propel you into the next era, harnessing the unmatched power of Artificial Intelligence.

Every section of this course is meticulously crafted, ensuring you’re not only updated with the latest in the digital world but are also equipped with cutting-edge AI tools and strategies. From leveraging ChatGPT’s prowess in content creation to diving deep into Meta’s AI functions, this course is a beacon for modernity and innovation.

So, if you’re seeking a course that’s not just about digital marketing but about pioneering it, you’ve found your match. Dive in, and let’s co-create the future of digital marketing, one AI-powered strategy at a time.

Section 1: Introduction: Animated Dive into Digital Marketing & Resource Center Guide

Embark on a captivating animated journey into the heart of digital marketing. With a premium voice-over guiding your way, this introduction not only sets the stage for what’s to come but also ensures you’re well-equipped. Plus, discover the treasure trove of resources in our Google Drive center, designed to complement and enhance your learning experience. This is where your transformative digital marketing adventure begins.

Section 2: Unleashing the Power of ChatGPT (Free Version) & Keywords Everywhere

Dive into super practical screen recordings that guide you through maximizing the potential of the free version of ChatGPT. Paired with ready-made templates from Keywords Everywhere, you’ll master techniques for copywriting efficiency, keyword research, marketing, social media planning, YouTube content creation, video production, SEO, and advertising. Witness firsthand how to seamlessly integrate these tools to elevate your digital marketing game.

Section 3: Advanced Content Optimization with ChatGPT Plus & Plugins (Paid Version)

Embark on a hands-on journey through super practical screen recordings, delving deep into the world of ChatGPT and its plugins. Learn to analyze and optimize written content from websites and videos, and craft comprehensive blog posts and a strategic social media calendar. This section is a goldmine for those looking to refine their content strategy and execution.

Section 4: Mastering Email Outreach with AI Creator Hub & Apollo AI Writing Assistant

Through super practical screen recordings, explore the capabilities of AI Creator Hub and Apollo AI Writing Assistant. This section primarily focuses on crafting compelling emails, newsletters, and outreach campaigns. Witness the transformative power of AI in enhancing your email marketing strategies.

Section 5: Design & Creativity Supercharged with DALLE-E 2, Looka, Adobe Firefly, & Ad Creative AI

Step into the realm of design and creativity with super practical screen recordings. Harness the power of DALLE-E 2 for content creation, Looka for logo designs, Adobe Firefly for picture adjustments, and Ad Creative AI to produce captivating social media designs at lightning speed. This section is a haven for those looking to blend creativity with AI efficiency.

Section 6: Content at Scale AI – Complete Blog Posts 3.000+ Words 3 NLP Engines

Revolutionize your content creation process with our innovative tool! Create complete blog posts with over 3,000 words effortlessly, thanks to the combined prowess of 3 advanced NLP engines. Tackle writer’s block head-on and elevate your content strategy with engaging, high-quality articles that captivate your audience. Explore the future of content creation.

Section 7: Building & Optimizing Websites – WordPress, CloudFlare, & Speed Mastery

Through super practical screen recordings, delve into the intricacies of building lightning-fast websites. Learn to use WordPress Website Builder, set up CloudFlare for enhanced protection and speed, and achieve a remarkable 99/100 speed score. This section also covers blog setup, ensuring you have all the tools to create and maintain a high-performing website.

Section 8: On-Page SEO Mastery with SEO Yoast

Elevate your SEO game with super practical screen recordings that guide you through the correct setup of SEO Yoast. This section is dedicated to ensuring your content is optimized for search engines, enhancing its visibility and reach.

Section 9: Google Search Console – Your On-Page SEO Powerhouse

Through super practical screen recordings, immerse yourself in the world of Google Search Console. This tool is essential for measuring your site’s search traffic and performance, fixing issues, and making your site shine in Google Search results. Learn to optimize your content with search analytics, submit sitemaps, receive alerts on issues, and understand how Google Search perceives your pages. This section is a must for anyone serious about mastering on-page SEO.

Section 10: Mastering Google Analytics 4

Dive into the future of digital analytics with our hands-on screen recordings on Google Analytics 4 (GA4). This next-generation tool is not just an upgrade; it’s a complete reimagining of what analytics can be. With GA4, you’ll be equipped to collect event-based data from both websites and apps, giving you a holistic view of the customer journey. Unlike traditional session-based analytics, GA4 offers event-based data collection, enhanced privacy controls, predictive capabilities, and direct integrations to media platforms. Whether you’re new to analytics or a seasoned pro, our practical screen recordings will guide you through the nuances of GA4, ensuring you harness its full potential. From setting up data collection for the first time to integrating GA4 with various platforms, this section has got you covered. Elevate your analytics game and stay ahead in the digital age with our comprehensive guide to Google Analytics 4.

Section 11: Mastering SEO with Rank Math [On-Page SEO & Content AI]

Dive into the world of SEO with Rank Math, a game-changing SEO plugin for WordPress. This section offers super practical screen recordings that guide you through the intricacies of optimizing your content using Rank Math’s built-in suggestions, all based on widely-accepted best practices. Say goodbye to manual configurations and let Rank Math do the heavy lifting. From setting up SEO for WordPress to controlling indexable pages and enhancing your website’s appearance in search results with structured data, Rank Math has got you covered. Experience a clean and intuitive user interface that presents crucial SEO information right when you need it. Plus, with Rank Math’s commitment to performance and industry-leading support, you’re in for a seamless SEO journey. Equip yourself with the tools and knowledge to rank higher and make a mark in the digital realm.

Section 12: The Fusion of Psychology of Persuasion and On-Page SEO

Unlock the secrets of the human psyche and elevate your on-page SEO strategies. This section, enriched with super practical screen recordings, delves deep into the art and science of persuasion, teaching you how to craft content that not only ranks but resonates. Understand the psychological triggers that influence user behavior and learn how to seamlessly integrate them into your landing pages. By merging the principles of persuasion with on-page SEO techniques, you’ll create landing pages that captivate, convert, and climb the search rankings. Dive into a transformative journey where psychology meets SEO, and discover the power of persuasive content that’s optimized for both search engines and human minds.

Section 13: Structured Data Mastery for YouTube Video [On-Page SEO]

Elevate your YouTube video’s visibility in search results with the power of structured data. In this hands-on, screen-recorded section, you’ll delve deep into the intricacies of structured data, learning how to effectively annotate your YouTube content for search engines. By adding this rich layer of context, you’ll ensure that search engines not only understand the content of your videos but also present them in the most engaging way possible in SERPs. Master the art of crafting detailed, accurate, and compelling structured data to give your YouTube videos the SEO edge they deserve. This is where technical SEO meets video content, ensuring your videos not only shine but are also discoverable by a wider audience.

Section 14: WooCommerce Settings & Payments

Elevate your e-commerce experience with the seamless integration of WooCommerce Payments. Designed exclusively for WooCommerce stores, this payment solution simplifies transactions without any monthly fees. With just a few clicks, set up a global payment system that caters to a worldwide audience.

Global Reach with Local Convenience: WooCommerce Payments empowers your store to accept credit cards, debit cards, Apple Pay, and even popular local payment methods. By also incorporating digital wallets like Google Pay, you offer your customers a plethora of payment choices, ensuring their convenience.
Sell Locally, Impact Globally: Whether you’re catering to local customers or reaching out to a global audience, WooCommerce Payments has got you covered. Plus, with the innovative ‘Tap to Pay on iPhone’ feature, in-person contactless payments become a breeze.
Unparalleled Support: Say goodbye to long waits! WooCommerce Payments ensures that you receive timely support whenever you need it. Moreover, if you’re a high-volume store, there are custom solutions tailored just for you.

In this section, you will learn how to effortlessly set up WooCommerce Payments, ensuring you online store offers a smooth and efficient checkout experience. By the end of this module, you’ll be equipped to provide a versatile payment solution that resonates with customers from all corners of the globa

Section 15: Mastering WooCommerce – Products, Attributes, Categories, Taxonomies, and More

Dive deep into the heart of WooCommerce and discover the intricacies of product management. This section is a comprehensive guide to setting up and organizing your online store for maximum efficiency and user-friendliness.

Structured Product Management: Learn how to seamlessly categorize your products using attributes, categories, and taxonomies. By creating a well-structured product hierarchy, you ensure that customers can easily navigate and find what they’re looking for.
Smart Filters with WOOF: Implement the power of the WOOF – WooCommerce Products Filter to enhance your store’s search capabilities. This plugin allows customers to filter products by any criteria, ensuring a tailored shopping experience. Whether it’s by color, size, price range, or any custom attribute, WOOF makes product discovery a breeze.
Efficient Product Uploads with WP All Import: Say goodbye to tedious manual product uploads. With WP All Import, you will learn how to bulk import products, images, and other data into their WooCommerce store. This plugin streamlines the process, making it easy to keep your store updated with the latest products.
Dynamic Product Display: Understand the importance of showcasing your products in the best light. Learn techniques to optimize product images, descriptions, and other essential details.

By the end of this section, you will be equipped with the tools and knowledge to create a dynamic WooCommerce store that offers a seamless shopping experience. From product uploads to smart filtering, every aspect is covered to ensure your store stands out in the e-commerce landscape.

Section 16: Elevate Your WooCommerce Checkout Experience

Dive into the transformative world of WooCommerce with the game-changing Flux Checkout plugin. This section offers you a hands-on guide to redefining your WooCommerce checkout experience. With Flux Checkout, you’ll be able to provide your customers with a streamlined, user-friendly checkout process, ensuring higher conversions and enhanced user satisfaction.

Flux Checkout stands out with its clean design and intuitive multi-step checkout process. It’s fully compatible with various devices, from desktop computers to mobiles like iPhones and Androids. The plugin also boasts an address autocomplete feature powered by the Google Maps API, ensuring accuracy and speed in customer details entry. Plus, for those who already use an address autocomplete plugin, Flux Checkout offers seamless compatibility.

But that’s not all! The plugin is translation-ready, coming with multiple language translations, ensuring you cater to a global audience. And if you ever decide to change domains or need support, the Iconic team has got you covered with their flexible licensing and dedicated support.

In this section, you’ll gain practical insights through screen recordings, showcasing how to integrate and optimize the Flux Checkout plugin for your WooCommerce store. By the end, you’ll be equipped to offer your customers an unparalleled checkout experience, setting your online store miles ahead of the competition.

Section 17: Mastering WooCommerce Marketing, Coupons & Google Free Listings

Unlock the full potential of your WooCommerce store with our comprehensive guide to WooCommerce Marketing and Google Free Listings. In this section, you’ll delve deep into the robust marketing features that WooCommerce offers, ensuring you maximize your store’s reach and conversion rates.

With WooCommerce Marketing, you’ll discover the power of centralized marketing, where you can manage and create campaigns directly from your WooCommerce dashboard. From setting up and distributing enticing coupons to running promotional campaigns, WooCommerce Marketing equips you with the tools to drive more sales and retain loyal customers.

But the magic doesn’t stop there! We’ll also introduce you to Google Free Listings, a game-changer for online retailers. With Google Free Listings, your products can appear on Google Search, Google Shopping, and more, without the need for paid ads. This means more visibility, more organic traffic, and ultimately, more sales for your WooCommerce store.

Through hands-on screen recordings, you’ll learn how to seamlessly integrate WooCommerce Marketing features and optimize your store for Google Free Listings. By the end of this section, you’ll be well-versed in leveraging these platforms to skyrocket your store’s success in the competitive e-commerce landscape.

Section 18: Mastering Plugins, Translations, SMTP, Multi-Currency, DKIM, Heat Maps & Reviews

Dive into the multifaceted world of WooCommerce extensions and tools in this comprehensive section. Here, you’ll gain hands-on experience with a range of plugins and features that will elevate your online store’s functionality and user experience.

Translations & Multi-Currency: Break down language and currency barriers. Learn how to cater to a global audience by offering your store in multiple languages and currencies, ensuring a seamless shopping experience for all.
SMTP & DKIM: Ensure your emails hit the mark every time. We’ll guide you through setting up a reliable SMTP for your store’s communications and delve into DKIM, enhancing your email’s authenticity and deliverability.
Heat Maps with Microsoft Clarity: Understand your visitors’ behavior like never before. With Microsoft Clarity’s heat maps, you’ll gain insights into where users click, move, and scroll on your site. This invaluable tool will empower you to make data-driven decisions, optimizing your site layout and content for maximum engagement.
All-in-One Reviews with Elfsight: Build trust and credibility with authentic customer reviews. We’ll introduce you to Elfsight’s All-in-One Reviews widget, a powerful tool that aggregates reviews from various platforms, showcasing genuine feedback and boosting your store’s reputation.

Through detailed screen recordings, you’ll get a step-by-step walkthrough of integrating and optimizing these tools for your WooCommerce store. By the end of this section, you’ll be equipped with a toolkit of features that will not only enhance your store’s functionality but also provide invaluable insights into your customers’ journey.

Section 19: Fortify Your WordPress: Security, CloudFlare Turnstile, and More

Dive into the essentials of safeguarding your WordPress site with our comprehensive guide. In this section, we’ll walk you through the intricacies of WordPress security, ensuring your website remains impervious to threats. With the trusted WP Security plugin, fortify your site’s defenses against potential vulnerabilities.

But that’s not all. We introduce you to the modern era of captchas with CloudFlare Turnstile. Say goodbye to outdated, tedious captchas and embrace CloudFlare’s Turnstile, a cutting-edge solution that not only enhances security but also improves user experience.

Database optimization is crucial for a swift and smooth website performance. With WP Optimize, streamline your database, ensuring faster load times and efficient performance.

Lastly, never risk losing your valuable content. With the Updraft Plugin, set up regular backups of your website, ensuring that your data is always safe and retrievable.

Equip yourself with the tools and knowledge to maintain a secure, optimized, and reliable WordPress site. Your website’s safety and performance are paramount, and this section ensures you’re well-prepared to handle both.

Section 20: Mastering Wikipedia Link Building [Off-Page SEO]

Unlock the secrets of establishing a credible presence on Wikipedia, the world’s most trusted online encyclopedia. In this enlightening section, we delve deep into the art of Wikipedia link building, a potent off-page SEO strategy.

But it’s not just about inserting links. We guide you on how to genuinely enrich Wikipedia’s content, contributing valuable information that enhances its depth and breadth. By becoming a regular and trustworthy editor, you not only elevate the quality of Wikipedia articles but also position yourself to insert links as credible resources.

The key lies in authenticity. Instead of merely dropping a link and hoping it stays, we teach you the art of weaving your links seamlessly into the content, making them indispensable references that add value. This ensures that your links not only get accepted but also stand the test of time.

Embrace this golden opportunity to boost your website’s authority and drive organic traffic, all while contributing positively to the vast knowledge repository that is Wikipedia. With our guidance, transform into a respected Wikipedia editor and master the nuanced art of effective link building.

Section 21: Elevate Your Email Marketing with Mailchimp

Dive into the dynamic world of Email Marketing, where every message counts and every subscriber is a potential game-changer. In this comprehensive section, we unravel the intricacies of Mailchimp, a leading email marketing platform, ensuring you harness its full potential.

But it’s not just about sending emails. We emphasize the paramount importance of email deliverability, ensuring your carefully crafted messages land directly in the inbox, not lost in the abyss of spam folders.

Through hands-on, practical screen recordings, witness the magic of creating captivating forms, designed to seamlessly integrate with your website and captivate visitors, turning them into loyal subscribers. Building a robust newsletter list has never been this straightforward.

And when it comes to designing emails, Mailchimp’s intuitive interface is a canvas for your creativity. We guide you step-by-step, teaching you to craft visually stunning emails that not only look good but resonate deeply with your audience, driving engagement and fostering lasting relationships.

Step up your email marketing game, ensure every message makes an impact, and watch as your subscriber list grows, all with the power of Mailchimp and our expert guidance.

Section 22: Mastering Google Advertising with AI Google Max Performance & ChatGPT

Venture into the cutting-edge realm of Google Advertising, where every click can translate to a potential lead, and every ad copy can make a world of difference. In this pivotal section, we introduce you to the power of Google Max Performance Campaigns, a revolutionary approach to digital advertising that maximizes your reach and ROI.

But here’s the twist: It’s not just about setting up a campaign. It’s about crafting the perfect message that resonates, captivates, and converts. And that’s where ChatGPT comes into play. Through detailed screen recordings, witness the seamless integration of ChatGPT in the campaign creation process. Learn how to harness the AI-driven capabilities of ChatGPT to generate compelling ad copies that stand out in the crowded digital landscape.

With our hands-on guidance, you’ll master the art of creating high-performing Google Max Performance Campaigns, complemented by the persuasive power of ChatGPT-crafted content. Elevate your advertising strategy, drive unparalleled engagement, and achieve stellar results with this dynamic duo at your fingertips.

Section 23: Mastering Meta for Business – Your Gateway to Advanced Social Media Management

Dive into the transformative world of Meta, the rebranded titan redefining the digital realm. This hands-on section offers a comprehensive exploration of Meta for Business, ensuring you’re adeptly equipped to harness its vast capabilities.

Through detailed screen recordings tailored to Meta’s latest layout, we unravel the intricacies of the Business Manager, guide you through the optimal setup of a Facebook Page, and spotlight the expansive features of the Meta Suite. But the true gem? The Meta Suite’s prowess in social media management. Seamlessly schedule posts, engage with your audience, and monitor performance metrics, all from a singular, intuitive platform.

Whether you’re a digital marketing veteran or a budding enthusiast, this section primes you for success in the Meta era. Acquire the skills, strategies, and insights to utilize Meta for Business to its zenith, ensuring your brand’s social media presence is both impactful and efficient.

Section 24: Meta Data Sources Unveiled – Pixel & Conversion API Mastery

Embark on a deep dive into the heart of Meta’s data sources: the Pixel and the Conversion API. This section is meticulously crafted to ensure you grasp the full spectrum of these powerful tools, pivotal for tracking, optimization, and understanding user interactions.

Whether you’re operating on Wix, Shopify, or WordPress, we’ve got you covered. Through precise tutorials, you’ll learn the ins and outs of seamless installations. For WordPress users, the spotlight shines on the ‘Pixel Your Site’ tool, a game-changer that simplifies the installation of CAPI, Pixel, and domain verification, making the process a breeze.

But the journey doesn’t end there. Delve deeper to comprehend the myriad of events for both Pixel and CAPI, which stand as the backbone of successful campaigns. By understanding these events, you’ll be poised to craft campaigns that resonate, convert, and deliver unparalleled results.

Equip yourself with this indispensable knowledge and elevate your campaign strategies, ensuring you’re always a step ahead in the ever-evolving digital marketing landscape.

Section 25: Mastering Meta Ads – Objectives & Comprehensive Guide

Step into the epicenter of Meta advertising with this pivotal section, designed to illuminate the intricacies of Meta Ads Objectives and provide a holistic guide to ad placements across all platforms.

Dive deep into the core of Meta’s advertising ecosystem by unraveling the six key simplified Meta Objectives. Each objective is meticulously broken down, ensuring you grasp its essence, purpose, and optimal application. Whether you aim to boost brand awareness, drive conversions, or engage your audience, these objectives serve as your roadmap to advertising success.

But that’s just the tip of the iceberg. This section also unfurls a comprehensive overview of all ad formats tailored for every placement and platform within the Meta universe. By exploring Meta’s Ads Guide, you’ll gain invaluable insights into crafting ads that resonate, captivate, and convert, regardless of where they’re placed.

Armed with this knowledge, you’ll be poised to navigate the vast seas of Meta advertising with confidence, precision, and unparalleled expertise. Don’t miss this golden opportunity to elevate your advertising game and craft campaigns that truly stand out in the bustling Meta landscape.

Section 26: Navigating Meta Ads Manager & Demystifying Campaign Structure

Embark on a transformative journey into the heart of Meta’s advertising platform with this enlightening section. Here, we pull back the curtain on the Meta Ads Manager, the command center where all your advertising endeavors come to life.

But the true gem of this section lies in the deep dive into Meta’s 3-step Campaign Structure. Recognized as the backbone of any successful advertising campaign on Meta, understanding this tri-tiered structure is paramount. From the overarching Campaign level, where objectives are set, to the Ad Set level, where targeting magic happens, and finally to the Ad level, the face of your campaign – each step is meticulously dissected, ensuring you grasp its significance and functionality.

With hands-on examples and clear explanations, you’ll emerge with a crystal-clear understanding of how to structure your campaigns for maximum impact. Say goodbye to confusion and hello to structured, effective, and results-driven advertising on Meta. This is your ticket to mastering the art and science of Meta advertising. Don’t miss out.

Section 27: Mastering Meta Audiences & Harnessing the Power of AI-Driven Targeting

Dive deep into the world of audience segmentation and precision targeting with this comprehensive section. Here, we unravel the intricacies of Meta Audiences, ensuring you can pinpoint your ideal customer with laser-like accuracy.

But that’s just the beginning. We’ll also introduce you to the game-changing Detailed Targeting feature, allowing you to refine your audience based on a myriad of criteria, from demographics to interests and behaviors.

Yet, the true stars of this section are the groundbreaking Meta+ AI Functions. Discover the prowess of Meta Advantage Detailed Targeting+ and Meta Advantage+ Placements, AI-driven tools designed to optimize your ad placements and targeting, ensuring your message reaches those who matter most.

And if you’re looking to truly captivate your audience, Meta Creative+ steps in, automating the creative process and delivering ads that not only resonate but also convert.

In a landscape where precision and relevance are key, this section equips you with the tools and knowledge to stand out and make every ad dollar count. Embrace the future of advertising with Meta’s AI-powered solutions and watch your campaigns soar to new heights.

Section 28: Tailored Meta Advertising for Local Businesses – A Hands-On Guide

Step into the realm of hyper-localized advertising with this immersive section dedicated to local businesses. Whether you’re a brick-and-mortar store or a service provider catering to a specific locale, this section is your roadmap to success in the digital advertising space.

Through super practical screen recordings, we’ll walk you through the nuances of media buying, demystifying the auction process and contrasting it with the reach and frequency option. Understand which approach aligns best with your goals and how to leverage them for maximum impact.

But that’s not all. Dive deeper into the art of local targeting, ensuring your ads resonate with the very heart of your community. Learn how to harness the power of A/B testing to refine your campaigns, ensuring every ad iteration is better than the last.

In a world where local businesses are vying for attention, this section equips you with the strategies and tools to stand out, connect authentically with your audience, and drive tangible results. Your journey to becoming a local advertising maestro starts here.

Section 29: Embracing Meta Broad Targeting & Special Ad Categories – Demystifying the Power of AI

Dive into the world of Meta Broad Targeting and discover the untapped potential it holds for your campaigns. Many marketers shy away from broad targeting, fearing it’s akin to shooting in the dark. But in this enlightening section, we’ll debunk those myths and showcase how, when harnessed correctly, Meta’s AI-driven broad targeting can be a game-changer.

Through detailed explanations, you’ll understand that broad targeting isn’t “blind targeting.” Instead, it’s about trusting Meta’s advanced AI to find the right audience for your ads based on vast amounts of data and intricate algorithms. In many scenarios, letting the AI decide can lead to unparalleled results, often outperforming manual targeting strategies.

Additionally, delve into the realm of Special Ad Categories, understanding their nuances and how to navigate them effectively.

By the end of this section, any apprehensions you had about broad targeting will be replaced with confidence and excitement to experiment and witness the power of Meta’s AI in action. Embrace the future of advertising with open arms.

Section 30: Mastering Meta Advertising for Lead Generation – A Comprehensive Guide

Step into the dynamic world of Meta Advertising tailored specifically for Lead Generation. This section is a deep dive into the strategies and tools that can supercharge your lead acquisition efforts, turning prospects into loyal customers.

Meta Lead Generation on Website – Cost Cap & Dynamic Creative: Learn how to optimize your ad spend while maximizing results. Discover the magic of Dynamic Creative, where Meta’s AI tests different ad variations to find the most compelling one for your audience.
Meta Lead Generation on Website – A/B Testing: Unravel the science behind A/B testing on Meta. Through hands-on screen recordings, understand how to set up, run, and analyze split tests to refine your campaigns and boost conversions.
Lead Generation – Experiments & Brand Lift: Dive into advanced techniques like setting up experiments to test different strategies and understanding the ‘Brand Lift’ to measure the direct impact of your ads on brand perception and recall.
Meta Lead Generation on Website – Advantage Campaign Budget+: Harness the power of Meta’s Advantage Campaign Budget+ to optimize your budget allocation across ad sets, ensuring you get the best bang for your buck.

By the end of this section, you’ll be equipped with actionable insights and strategies to make your Meta lead generation campaigns more effective and efficient. Transform your lead generation game with the power of Meta Advertising.

Section 31: Meta Advertising for E-Commerce – The Ultimate Blueprint

Dive deep into the world of E-Commerce advertising with this comprehensive guide tailored for online retailers and businesses. This section is a masterclass, meticulously designed to elevate your E-Commerce campaigns on Meta to unparalleled heights.

Pre-Campaign Outreach: Learn the art of warming up your audience before the actual campaign kicks off. Understand the strategies to build anticipation, trust, and interest, setting the stage for a successful campaign launch.
ROAS & ROI Mastery: Get a grip on the critical metrics of Return on Ad Spend (ROAS) and Return on Investment (ROI). Discover how to calculate, analyze, and optimize these metrics to ensure maximum profitability.
Campaign Planning & Execution: Step-by-step, practical screen recordings guide you through the entire process of planning, launching, and managing a successful E-Commerce campaign on Meta. From setting objectives to choosing the right ad formats, every detail is covered.
Weekly Optimization & Scaling: Understand the rhythm of E-Commerce advertising. Learn how to review, refine, and optimize your campaigns week by week. Discover techniques to scale your ads for more sales while maintaining or improving your ROI.
Result-Driven Strategies: This section is not just about theory; it’s about results. With hands-on examples, real-world scenarios, and actionable insights, you’ll be equipped to transform your E-Commerce business through Meta Advertising.

By the end of this section, you’ll have a clear roadmap to E-Commerce success on Meta. Whether you’re a seasoned online retailer or just starting out, these strategies will empower you to drive more sales, boost brand visibility, and achieve stellar results.

Section 32: Mastering the Meta AI Functions – A Comprehensive Overview

Embark on a concise yet enlightening journey into the heart of Meta’s AI capabilities. This section provides a panoramic view of all the AI-driven functions that Meta offers, ensuring you have a holistic understanding of the tools at your disposal.

AI-Powered Insights: Grasp the essence of how Meta’s AI analyzes vast amounts of data to provide actionable insights, helping you make informed decisions for your campaigns.
Automated Targeting & Optimization: Delve into the mechanics of how Meta’s AI identifies and targets the right audience segments, ensuring your ads reach those most likely to convert.
Dynamic Creative Solutions: Understand the power of AI in crafting and optimizing ad creatives, ensuring your ads are not only eye-catching but also highly relevant to the audience.
Budget Allocation & Bidding: Discover how AI assists in smartly distributing your ad budget, ensuring optimal results without overspending.

This section is designed to give you a clear, overarching perspective of Meta’s AI functionalities. With this knowledge, you’ll be better equipped to harness the full potential of Meta’s platform, ensuring your campaigns are smarter, more efficient, and yield better results.

Section 33: Effortless Meta Reporting – Streamlined, Updated, and Client-Ready

Dive into the world of Meta Reporting and discover the art of creating dynamic, real-time reports that keep your clients in the loop without the constant need for manual updates. In this section, you’ll learn:

Dynamic Report Creation: Master the process of setting up comprehensive reports within Meta that capture all the essential metrics, from click-through rates to conversion data.
Auto-Updating Mechanism: Understand the magic behind Meta’s automatic report updates, ensuring that your clients always have access to the most recent data without any extra effort on your part.
Sharing Made Simple: Grasp the seamless sharing capabilities of Meta, allowing you to provide clients with a direct link to their report. No more endless email threads or bulky attachments!
Client Transparency: Emphasize the value of keeping clients informed with real-time data, fostering trust and ensuring they’re always aware of campaign performance.
Efficiency and Time-Saving: Appreciate the time you’ll reclaim by eliminating the need for manual report updates and frequent client check-ins.

Equip yourself with the skills to generate and share insightful, always-up-to-date reports with ease. This section ensures you present data in a professional manner, enhancing client relationships and solidifying your reputation as a forward-thinking digital marketer.

Section 34: LinkedIn Advertising – Harnessing the Power of Professional Targeting

Step into the realm of LinkedIn Advertising, where the professional world meets precision targeting. In this enlightening section, you’ll delve into:

Professional Targeting Mastery: Learn how to tap into LinkedIn’s unique dataset, targeting individuals based on their job titles, industries, skills, and more. Reach decision-makers, influencers, and professionals with pinpoint accuracy.
Understanding the LinkedIn Customer Journey: Discover how LinkedIn mirrors the familiar customer journey structure of Meta, but with a professional twist. Navigate the platform’s ad objectives with ease, from brand awareness to lead generation.
Profile-Powered Precision: Grasp the unparalleled advantage of LinkedIn’s rich user profiles. Dive deep into targeting options that let you reach users based on their education, job experience, company affiliations, and even professional interests.
Campaign Strategies for B2B Success: LinkedIn is the go-to platform for B2B marketing. Learn how to craft campaigns that resonate with professionals, driving leads, and conversions in the B2B space.
Optimizing for Results: Understand the nuances of LinkedIn’s ad platform, from budgeting to bidding, and how to optimize your campaigns for maximum ROI.

Elevate your advertising game by mastering LinkedIn’s unique professional landscape. This section equips you with the tools and insights to create impactful campaigns that resonate with the platform’s career-driven audience, ensuring your messages reach the right professionals at the right time.

Section 35: Adobe Premier Pro – Crafting Captivating Videos for Advertising

Dive into the dynamic world of video editing with Adobe Premier Pro, tailored specifically for advertisers. In this hands-on section, you’ll explore:

Video for Stories Mastery: Learn the art of crafting compelling videos optimized for the ‘Stories’ format. Capture your audience’s attention in those crucial first few seconds and keep them engaged throughout.
Animating Pictures & Square Videos: Transform static images into lively animations. Discover the secrets to creating square videos, a format loved by social media platforms and users alike, ensuring your content stands out in crowded feeds.
Professional Transitions Made Easy: Elevate your video content with smooth and stylish transitions. Grasp easy-to-follow techniques to infuse your videos with a professional touch, enhancing viewer engagement and retention.

This section is not about overwhelming you with every intricate detail of Adobe Premier Pro. Instead, it’s about giving you the practical skills to quickly and effectively create videos that resonate with your target audience. With these tutorials, you’ll be well-equipped to produce eye-catching videos that captivate viewers and amplify your advertising impact.

Section 36: YouTube Channel & YouTube Studio Mastery

Unlock the full potential of YouTube with our hands-on guide to setting up and customizing a branded channel that truly resonates with your audience. Dive deep into the world of YouTube Studio, where we demystify its functionalities and empower you with the know-how to navigate it like a pro. With our latest, super practical screen recordings, you’ll be equipped to make the most of every feature YouTube offers. Whether you’re a newbie or seasoned YouTuber, this section ensures your channel not only stands out but also operates with optimal efficiency. Get ready to elevate your YouTube presence and engage your audience like never before!

Section 37: Google My Business & Trip Advisor Unveiled

Step into the realm of local business optimization with our comprehensive guide on Google My Business and Trip Advisor. Through detailed, practical screen recordings, we walk you through the nuances of setting up and maximizing your presence on these platforms. Experience firsthand the revamped ease-of-use offered by Google My Business directly on its page. Dive into Trip Advisor and learn the art of claiming, optimizing, and leveraging it to boost your business’s visibility and credibility. Whether you’re a local business owner or a digital marketer, this section is your roadmap to mastering these essential platforms and connecting with your local audience more effectively.

Section 38: Cultivating a Positive Mindset for Career Success

Unlock the transformative power of a positive mindset in your professional journey. In this enlightening section, we delve deep into the essence of diligence and its pivotal role in shaping success. Benefit from the insights of Ing. Tomas Moravek as he shares his personal CV, offering you a blueprint to craft your standout resume. But it doesn’t end there. Dive into LinkedIn mastery, learning hacks to optimize your profile, showcase your achievements, and strategically position yourself for the best job opportunities. Whether you’re kickstarting your career or aiming for the next big leap, this section is your guide to harnessing the right mindset and tools for unparalleled success.

Redefining Digital Mastery: Your AI-Powered Journey Awaits

In a rapidly evolving digital landscape, staying ahead requires more than just traditional tactics. It demands innovation, foresight, and the embrace of next-gen technologies. ‘The AI-Powered Digital Marketing & Digital Advertising Guide’ isn’t just a course—it’s a transformative journey. Led by the esteemed Ing. Tomas Moravek, you’ll traverse through 37 meticulously curated sections, each a testament to the power of AI in reshaping the digital realm.

But why choose this course?

Because it’s where tradition meets innovation. Where age-old marketing wisdom is amplified by AI’s precision and efficiency. From harnessing ChatGPT’s content creation capabilities to leveraging Meta’s advanced AI functions, every lesson is a step towards the future.

So, are you ready to not just learn but lead in the digital age? To not just follow trends but set them? Dive in, embrace the AI revolution, and let’s co-create digital marketing’s next chapter.

Enroll now and pioneer your path to AI-powered digital dominance. Your future in digital marketing starts here.

Ing. Tomas Moravek,

Internet Efficiency Awarded Digital Marketing Expert

Course Details